01
Sales team building & hiring
Hire setters and closers from a pool of 850+ reps using scorecards, personality testing, skill centric interviews and a full stack onboarding process to streamline the learning curve.
I build the sales engines behind 7-figure coaching businesses.
Fractional sales leadership for high-ticket coaches, consultants and mentors stuck between $50–100k/m. I rebuild the team, the frameworks, the SOPs and the nurture systems, so the engine runs without you in every call.
85%+
Show rates on sales calls
£0 → £400k/m
In 5 months, one client
$3.5M
Generated for clients in 2025
50%
Growth in 45 days
Trusted by founders & operators at
Build UpGrow SoberWiseUp Team BuildingZenith Sales AcademyGold Bullion Partners
In their words
What founders and reps say after working with me.
The problem
You've hit a wall between $50k and $100k a month, and hiring more setters isn't fixing it.
Show rates are inconsistent. Leads book in but half never turn up, and you can't pin down why
Hiring is a guessing game. You keep cycling through setters and closers who look good on paper but don't perform, and you don't know where the real talent is.
No real tracking layer across sales and marketing. You're making decisions with half of the Clarity you actually need to make an informed decision.
About Charlie
I've generated over $4.5M for the companies I've worked with.
I took one client from launch to £400k/m in five months by building the sales teams and systems needed from scratch. I've personally coached over 130 sales reps on sales, mindset and performance.
I get hired when founders are stuck, when the team isn't closing, the show rates are leaking and the pipeline isn't translating to cash. My job is to plug into your business, diagnose what's broken, and rebuild the sales engine so it runs without you in every call.
$4.5M+
Generated career
$3.5M
For clients in 2025
130+
Reps coached
85%+
Show rates
What I do
I run your sales department, without the full-time hire.
Four areas, one outcome: a sales engine that runs whether you're in the room or not.
02
Setter & closer training
Tailored 1-1 coaching on sales, mindset and performance for your reps because each individual requires different coaching. I've personally trained 130+ reps to consistently exceed quota.
03
Sales SOPs & frameworks
Objection libraries, call frameworks, handoff playbooks, sales psychology. Everything documented so your team is systemised and repeatable
04
Show-rate & nurture systems
Pre-booking nurture, trust building assets, tailored pre-call outreach. The boring layer most teams skip, and the reason show rates jump 20–40%.
05
Pipeline tracking and reporting
Most fractional sales leads coach the team and leave. I build the layer underneath it. GHL pipeline setup, daily call reviews, rep KPI reporting, show rate tracking. You get a clear picture of what's actually happening in your sales function, not a gut feeling. Every week you know exactly where the money is coming from and where it's leaking.
Selected results
Receipts.
Full case studies available on the diagnostic call.
Coaching · Build Up w/ Rosey Cassidy
90-day engagement
£0 → £400k/m in five months, zero setters to a 7-figure team on autopilot.
Build Up had never run a setting team. Systems, coaching, tracking and data optimisation were built from scratch. Inside 90 days, a fully autonomous 7-figure sales team running on the frameworks, SOPs and nurture flows we shipped. Only coaching remains as the recurring lift.
£400k/m
From £0
£1.6M
Cash in 5mo
85%
Show rate
1 → 8
Team scaled
Coaching · Grow Sober w/ Jack Cotterill
Sales systems build
35% → 77% show rate doubled, and Jack pulled out of the sales process entirely.
Jack had zero sales systems or frameworks, no lead magnets, no nurture, relying on luck for bookings and show-ups. We implemented a systemised DM-setting and dialling framework, built a pipeline with automated nurture, a pre-call content process, and an ecosystem to service leads over a longer time horizon.
"Within the first 2 weeks he optimised my whole DM and dialling process, setting out frameworks with lead nurture systems to make sure people were showing up to my calls. My show rate went from 35% to 77% with these tweaks and changes which doubled my monthly cash. He's chilled but professional, and if there's a problem he doesn't fuck around. He fixes it, fast. When he was working on this I knew he had his full attention, which is something I can't say I'm used to in this industry."
2.2×
Show rate
2×
Revenue
Full stack
Workflows built
Removed
Founder from sales
Outcomes
What changes in the first 90 days?
60%+
Show rates above 60%. Minimum. Most teams are leaking 30–40% of their booked calls before they even happen. That stops.
Pipeline
A pipeline you can actually read. Not a spreadsheet someone updates once a week. A live view of what's moving, what's stalled, and where the bottleneck is right now.
Reps
Reps who know what good looks like, and hit it. Daily reviews, clear frameworks, accountability built into the process. No more guessing why someone's booking rate dropped.
Freedom
You out of the weeds. Not "less involved" in a vague way. Specifically: you're not reviewing calls, you're not chasing no-shows, you're not babysitting the pipeline. That's handled.
How it works
Three simple steps.
01
Apply
Fill out the form. I review every application personally and reply within 48 hours.
02
Diagnostic call
45 minutes. I'll show you exactly where your sales process is leaking, and solve the biggest one on the call. You leave with something actionable whether we work together or not.
03
90-day engagement
Month one is about plugging the immediate leaks. Show rate, nurture, the framework your reps are missing. You'll see a measurable shift inside 30 days. Months two and three go deeper: reps are being coached weekly, calls are reviewed daily, the hiring process is running if you need it, and the SOPs are built so the team doesn't need you to hold the standard. By day 90, the engine runs without you in every call.
FAQ
Questions, answered.
Founders of high-ticket coaching, consulting or mentoring businesses doing $50k–$100k/m, with a sales team of at least 2, who are suffering with a show rate below 60%
A 90-day fractional engagement where I plug in as your sales lead. Weekly team coaching, daily call reviews, framework + SOP builds, hiring support, show-rate and nurture work. I'll solve your biggest problem on a call, and leave you with actionable value.
Inside the first 30 days, you'll see a tangible improvement on your show rates, which will directly impact your revenue. Team culture and performance will improve over the 90 day duration.
Then we're hiring one. I'll help you find the first 1–2 setters or closers, build the onboarding, and put the frameworks in before you scale.
If you're pre-$50k, solo, or not ready to have someone inside the business, this isn't the right fit yet. Come back when you've got a team to lead and revenue to protect.
Engagement and pricing are tailored to your stage and team size. We cover it on the diagnostic call once I understand what's actually broken.
Apply
Ready to fix your sales engine?
Three minutes. I personally review every application and reply within 48 hours.